Trailhead Connection
November is here and the ski season is almost upon us.
Trail preparation continues. A lot of trail clean-up occurs in late fall. Seemingly an endless supply of downed trees that somehow fall straight across the trail. There is also a significant effort this year with hanging or moving updated signage to reflect some changes that you will see on the trails this winter.
The ski shop opened this past Saturday. Great to see the return of so many of our customers and feel the excitement of the impending ski season.
Our incredibly dedicated marketing team has been busy putting together materials to develop our brand. This work has helped get the word out and resulted in a second place win for ABR Trails in the USA Today top-10 poll! Thank you to all of you, our loyal customers, that helped in the effort with your votes. Perhaps next year we aim one notch higher.
Our amazing team has also released our new website, which I believe not only looks fantastic but is highly functional. You’ll find all of our upcoming events, Foundation communication, and a fun section titled News that provides you with bite-sized stories from various authors in a blog-style format. Have a look around.
We had a great interview with the incredibly professional Katie Thoreson from WXPR Radio, which resulted in a podcast story on We Live Up Here.
In addition to the recent podcast, we have also been humbled by the generous opportunities with other media outlets including Silent Sports and Cross Country Skier magazines. Surrounding all of this media attention, we have launched a campaign titled the Founders Circle. This is a huge opportunity for you to join our Founders, Eric and Angela in sustaining the legacy of ABR.
We also attended the MadNorSki vendor fair in Madison and got to discuss the vision of ABR Trails Foundation and the future of the ABR ski trail system with our friends in that community.
There is definitely a growing buzz for the ski season. Be sure to join us for our Ski Season Kickoff and Cookies, details on the following page. Can’t wait to see you all on the trail!
